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Liberty, Allstate, Progressive top mascot ad charts — MarketCast
According to new research from marketing insights firm MarketCast, Liberty Mutual’s LiMu Emu and Doug led the pack, outperforming competitors in ad breakthrough, brand attribution, and message recall. The duo’s use of visual cues—such as bold yellow branding, the Statue of Liberty, and the familiar “Liberty, Liberty, Liberty” jingle—has earned Liberty Mutual a solid place…

Revealed – Workers’ comp fraud costs up to $44 billion each year
“Workers’ compensation fraud is a significant issue, with estimates suggesting it costs insurers between $35 to $44 billion annually,” Sarzen said. “Emerging fraud-fighting techniques centered on data and analytics can enable insurers to identify fraud in real-time, allowing investigators to act more quickly and accurately. This proactive approach is essential for maintaining stability and driving…

What the medical liability crunch means for brokers
For wholesale brokers like Dennis Fox (pictured), who specializes in healthcare placements at Brown & Riding, the squeeze is palpable. A decade into the business, he’s juggling rising costs, evolving retailer relationships, and shrinking carrier appetite. From youth nonprofits to long-term care, placements are becoming more unpredictable. Source link

Climate risks rise, but businesses stay focused on short-term challenges: Beazley report
Despite a surge in extreme weather events, only 20% of executives rank climate-related catastrophic risk as a top concern. At the same time, 72% report adopting new risk management procedures in response to severe weather, signalling a reactive rather than proactive approach to climate adaptation. Insurers warn that without stronger risk mitigation strategies, businesses could…

Insurance moves: CRC Group, Neptune Flood, Lockton and Allianz Commercial
Lockton names US industry practices leader Lockton, a privately held independent insurance brokerage, has appointed Chris DiLullo (pictured immediately above, left) as its first US industry practices leader. In this new role, DiLullo will be responsible for leading the company’s national strategy across key industries, including construction, healthcare, law firms, life sciences, real estate, energy…

Marsh taps Amy Barnes for global energy & power leadership role
Additionally, Marsh has also announced that Andrew Herring will take on the role of global chair of energy & power, effective January 1, 2026. Herring, who joined Marsh in 2010, has led the UK energy & power team since 2012 and will continue to be based in London. Source link