Liberty, Allstate, Progressive top mascot ad charts — MarketCast
According to new research from marketing insights firm MarketCast, Liberty Mutual’s LiMu Emu and Doug led the pack, outperforming competitors in ad breakthrough, brand attribution, and message recall. The duo’s use of visual cues—such as bold yellow branding, the Statue of Liberty, and the familiar “Liberty, Liberty, Liberty” jingle—has earned Liberty Mutual a solid place at the forefront of viewer memory.