Term life policies rise as others decline

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Seniors propel market growth 

The most striking trend emerged in the senior population, with ages 71 and older experiencing remarkable expansion. This age group posted a substantial 21.2% year-over-year increase in life insurance applications, marking the second consecutive month of double-digit growth. Immediately preceding this bracket, individuals aged 61-70 also demonstrated positive momentum, registering a 5.9% increase. 

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